Call Center and Help Desk Solutions Generate More Conversions for Hispanic Direct Marketing
To address the rapidly growing Hispanic direct marketing market, employing effective 24/7 call centers and help desks with fluent bi-lingual, trained staff. With demographic statistics showing that around US residents are of Latino descent and have over $850 billion in annual purchasing power, your business cannot ignore this group.
Not just having billions of dollars in disposable income, Hispanic customers exhibit high-level brand loyalty, some studies indicate their brand loyalty may be double other customers. Since call centers and help desks are initial contact points, it is imperative that call center staff are pleasant, well-trained, helpful, and knowledgeable.
Direct Response Marketing Campaigns for Hispanics
Infomercials are good examples of direct response marketing strategies. They also tend to be quite successful, if well-produced, and the product is in demand or the company has hit the “right” price point.
Sales from infomercials sometimes are very strong, as long as the sales professionals on the call center phones are convincing and friendly. Infomercials also deliver other benefits to sellers.
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- The company receives almost immediate feedback on the impact of their marketing campaign.
- Enhances brand recognition and brand strength.
- Sponsor companies are able to include live person testimonials.
- Even when there are negatives associated with an infomercial, sellers can change it quickly.
- More products highlighted in direct response TV spots are sold at retail than sold on other TV commercial ads.
